{"product_id":"medici-ermete-concerto-lambrusco-reggiano-00626990237143","title":"Medici Ermete - Concerto Lambrusco Reggiano","description":"\u003cdiv\u003e\n\u003cp\u003eIn 1890, Remigio Medici, owner of three successful taverns on the Via Emilia, the most important road in Reggio Emilia, founded a winery with the aim of making the most of the family vineyards, located between the Via Emilia and the foothills of the Enza valley. Remigio’s son Ermete expanded the business and consolidated the company’s reputation, before handing over the reins to his sons Valter and Giorgio, who began to export, further expanding the brand. The long history of \u003cstrong\u003eMedici Ermete\u003c\/strong\u003e had officially begun.\u003c\/p\u003e\n\u003cp\u003eIn the 1970s, the United States witnessed the “Lambrusco boom”, which together with Chianti, was among the first Italian wines to be exported. These wines were sweet, inoffensive, predictable, and forgettable.\u003c\/p\u003e\n\u003cp\u003eIn 1988, the fourth generation of the \u003cstrong\u003eMedici\u003c\/strong\u003e family, Alberto and Pierluigi Medici, joined the company. A little later Alessandra too came along, now managing the company hospitality. These were crucial years for the history of \u003cstrong\u003eMedici Ermete\u003c\/strong\u003e, as the family revolutionized the production method of Lambrusco. The vineyards were replanted and the yields were lowered by 35% of the allowed regulations by pruning using a single cordon spur, resulting in the introduction in 1993 of the \u003cem\u003eConcerto\u003c\/em\u003e, a cru wine made of Lambrusco Salamino. This wine has received the \u003cem\u003eTre Bicchieri\u003c\/em\u003e award for the fourteenth time from the \u003cem\u003eGambero Rosso\u003c\/em\u003e group, which denotes excellence among the best of its type and among the best in all of Italy.\u003c\/p\u003e\n\u003cp\u003eToday the company owns about 80 hectares of vineyards (grown entirely organically), distributed among the best areas in the Emilia-Romagna region, and exports to over 70 countries in the world. Now in their fifth generation, represented by Alessandro, the \u003cstrong\u003eMedici\u003c\/strong\u003e family can boast solid experience in the vineyard as well as the cellar.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Vessel Liquor Store","offers":[{"title":"Default Title","offer_id":43178694279347,"sku":"00626990237143","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/1229\/2787\/files\/571968.jpg?v=1749233917","url":"https:\/\/vesselliquor.com\/products\/medici-ermete-concerto-lambrusco-reggiano-00626990237143","provider":"Vessel Liquor Store","version":"1.0","type":"link"}